The Affluent Affect®
For Charles · R&D Advantage
A Plan for Brandy

Two AI tools.
Built for Brandy.

One handles her admin. One coaches her sales. Both sound like you, and both belong to the firm.

1

Brandy's Assistant

The everyday helper. Captures her meetings, drafts her emails, and keeps her pipeline current.

Your rewritten sales page
The R&D Advantage process
Your voice on the page
Your relationship-first approach

  • Writes up Brandy's meetings.
  • Surfaces who needs her attention today.
  • Drafts her emails in your voice.
  • Keeps her pipeline current.
  • Writes her Friday update to you.
2

Brandy's Coach

The thinking partner. Reads her calls, recommends her next move, and keeps your tone in every conversation.

Your rewritten sales page
Notes from Luxury Academy
Christian Hansen on influence
Your relationship-first approach
The R&D Advantage process

  • Preps her for every meeting.
  • Reads her calls and recommends the next move.
  • Helps her unstick a slow deal.
  • Walks her through the tough conversations.
  • Writes her outreach the way you would.
Before the plan

An agent is a position you hire for.

Every AI agent you build needs the same four things any new hire needs. A clear role. A clear objective. The context to do the job well. And the team and skills they can call on.

01

Role

The position the agent fills.

The job title. "Sales coach." "Operations director." "Email assistant." The same way you would write a role description before posting a job.

For Brandy's Coach Sales coach for a Business Development Manager working inside an R&D tax credit consulting firm.
02

Objective

What the agent is hired to deliver.

The outcome it exists to produce. The thing you would put on its 90-day review. If you can name the role but not the objective, the agent will not know what success looks like.

For Brandy's Coach Help Brandy turn more discovery calls into qualified handoffs, without breaking your tone.
03

Context

What the agent needs to know to do the job well.

Everything you would brief a new hire on before their first day. Five sub-pieces:

  • Tools. What systems and connections it can reach.
  • Brand standards. How it should sound and show up.
  • About the business. What you do.
  • About the offer. What you sell.
  • Principles and frameworks. How you think and how the work gets done.
For Brandy's Coach R&D Advantage business overview. The buyer pool (CFOs, family offices, PE). Russell (Luxury Academy) summary. Hansen (Influence) summary. Your brand voice. Connected tools (Airtable, web search).
04

Team and Skills

What the agent can call on beyond itself.

Two layers, often used together as your AI stack grows across the firm:

  • Team. Other agents this one works alongside. Brandy's Coach hands off technical R&D study questions to Jeffrey's Operations agent. Each agent runs its own role; the team passes work between them cleanly.
  • Skills. Repeatable processes the agent runs the same way every time. Each skill has its own folder with documentation, step-by-step instructions, perfect examples, and a quality checklist.
For Brandy's Coach Coach starts solo. Once Jeffrey has his own agent, the Coach hands off technical questions to him. Skills get added the first time you catch Brandy giving the Coach the same instructions twice.
A closer look at skills

What's inside a skill.

A skill is a folder with four files. The agent reads them when it needs to run the routine. Same shape every time means repeatable, predictable output.

01 / Why and when
Why this skill exists

Documentation of what the skill is for and when the agent should reach for it. Without this, the skill never gets used.

02 / The steps
Step-by-step instructions

The exact procedure the agent follows. The same shape every time. Specific enough that the result is repeatable.

03 / Examples
Perfect examples

One or two samples of what a great output looks like. The agent uses these to calibrate against the standard.

04 / Quality
QA checklist

What gets checked before the work ships. The agent runs the output against this list and fixes anything that misses.

For Brandy's V1, no skills are being built yet. The Coach handles whatever Brandy brings to it. The first time you catch Brandy giving the Coach the same instructions twice, that is the moment the work has earned a skill.

What it looks like on your computer

The folder I'll send you.

One folder. A handful of files. You drop the files into your Claude Projects and the tools work. You do not have to write any of these yourself.

R&D Advantage AI/
|
|-- Shared Context/
|   |-- R&D Advantage Business Context.md
|   |-- Russell (Luxury Academy) summary.md
|   `-- Hansen (Influence) summary.md
|
|-- Brandy's Assistant/
|   |-- System prompt.md
|   `-- First test prompt.md
|
`-- Brandy's Coach/
    |-- System prompt.md
    `-- First test prompt.md

The Shared Context files contain everything you saw in the tool cards above. Your business, your voice, your relationship-first approach, the Russell and Hansen frameworks. We package them as uploadable files instead of bullet points so the tools can actually read them. They get uploaded to BOTH tools, and they are reusable for any future tool you build for the firm. Build the context once. Reuse it forever.

Why the rebuild

What was happening with Brandy's old setup.

Brandy's first version was a writing assistant. The new version is a coach. Five specific things changed.

The old setup

It produced a polished version of Brandy's voice instead of correcting it.

You noticed this yourself when you tested it. The tool felt like a writing assistant, not a coach. It defaulted to Hansen on cold contact when Russell should lead. The instructions were a copy of yours, written for you as CEO, which made them a poor fit for Brandy's role.

The new setup

It coaches Brandy, in your voice, on her job.

The new tool leads with Brandy's role, defaults to Russell as the working register, and pulls Hansen in for relationship moments. The frameworks live in separate files the tool reads when needed. The system prompt itself is short and clear.

The five specific fixes.

  1. Identity moves to the top.

    OldThe tool's identity (a calm, peer-level coach) was buried under a long list of rules near the bottom. NewThe first thing the tool reads is who it is and what its top priority is. Everything else builds from that.

  2. One job per tool.

    OldThe tool was told to coach Brandy on six different things at once. Family office strategy. R&D Advantage sales. Incentive Partner sales. Proposal writing. Meeting prep. Call grading. Six jobs in one tool. NewThe Coach has one job: situational coaching. Other jobs become skills, or move to the Assistant tool.

  3. Fewer rules. More intelligence.

    OldDozens of always and never rules. The tool tried to follow them all at once and produced stiff, overcorrected output. NewThe tool gets the frameworks, the brand voice, and the priority. We let it choose. We tighten the rules only when it actually needs tightening.

  4. Russell is the default register.

    OldYou noticed the tool was leaning Hansen on cold contact when most of your buyers want Russell. NewThe new prompt says it explicitly. Russell is the working register. Hansen is the relationship layer. The tool knows when to switch.

  5. Frameworks live in separate files.

    OldThe Russell pillars and Hansen principles were typed into the prompt itself. The prompt was huge and stale. NewRussell and Hansen each live in their own uploaded file. The prompt is short. Updating a framework means swapping a file, not rewriting instructions.

The Plan

Done this week.

1

I build it.

Both tools, ready for your review. About an hour on my end.

2

You review it.

Five minutes. Nothing reaches Brandy until you sign off.

3

Brandy puts it to work.

Both tools in her hands the same day you approve.

Start to finish: this week.
To start, I need three things

From you.

1

Your rewritten sales page.

2

A yes on using Christian Hansen's public posts.

3

The go-ahead to hand it to Brandy.